Branding is the most critical and fundamental component of any enterprise. It establishes the identity of a product or service and reinforces that identity throughout all marketing media. Digital Tsunami collaborates with clients to create brand name, brand identity (logo and brandlines), brand style guide, and interpret that throughout online, digital and print media (including outdoor advertising).

Identity solutions may incorporate ..

brand development
brand style guides
communications audits
eNewsletter templates
localisation
print collaterals


brand development
Digital Tsunami develops corporate identity (including devising brand names and brandlines) for startups and redesigns logos for established corporations and brands. Commissions have included devising a brand for a technology to be introduced to many countries in the European community, requiring an analysis of the prospective names in many different languages and cultural environments.
MULS

brand style guides
Digital Tsunami designs and delivers corporate style guide documentation to reflect and enhance the brand / corporate identity.

communications audits
The review and assessment of your fundamental media assets and communications with clients, customers, stakeholders, staff, the media and the public.

Digital Tsunami will analyse all paper, digital and verbal communications for efficiency, branding consistency and specificity of message, tone & responsiveness.

Proposed actions may include reviews of corporate identity, creation of new media including video, DVD, USB drives and print, and corporate protocols for all verbal and personal communications.

collaterals
Digital Tsunami designs and supervises production of collaterals for your internal or marketing purposes including design of exhibition displays, USB drives, DVDs, interactive CD-ROMs, print materials, premiums, stationery, PDFs, etc.
Abbott

eNewsletter templates
Digital Tsunami designs sophisticated, dynamic HTML and Flash hybrid eNewsletter templates for regular email campaigns, consistent with web design to maximise the brand recognition and cost-effectiveness of your marketing campaign.
Celebrating Success

localisation
Localisation is the process of implementing consistency (in look and feel, if not functionality and content) to the national websites of a multinational corporation (MNC) or global brand. Digital Tsunami has implemented corporate style guides to global brand websites, such as Heineken (which had an online style guide back in 2000), and has proselytised for and created websites which mirrored 'parent' sites for a long list of brands.
Agility Logistics, Crestron, Heineken and Multinail.

print collaterals
Digital Tsunami delivers extremely high quality print media assets integrating the components of conceptualisation, copywriting, design, casting, studio & location photography.

We have delivered print solutions for exhibition stands, corporate credentials documents, magazines, stationery, posters, press ads, presentation folders and product brochures.
ATLAS Hydrographic

To explore how these components can enhance your business, contact us for a customised solution.